Performance Marketing Specialist - Drive Growth & ROI at Vertical Institute

Join Vertical Institute as a Performance Marketing Specialist and take the lead in crafting data-driven digital campaigns that deliver measurable results. In this dynamic role, you will develop, execute, and optimize multi-channel acquisition strategies to maximize growth and ROI. Based in Jakarta Raya, you'll work closely with cross-functional teams to drive digital marketing initiatives that align with the company's vision.

As a Performance Marketing Specialist at Vertical Institute, you'll be responsible for designing and implementing high-impact digital marketing campaigns using advanced analytics tools like Google Analytics, Google Ads, Facebook Ads Manager, and Meta Business Suite. You'll leverage your expertise in performance marketing to optimize campaigns, analyze data, and drive continuous improvement. This role offers a unique opportunity to work in a fast-paced environment where your strategic insights and data-driven decisions can significantly impact the company's growth.

📋 Tanggung Jawab Pekerjaan

• Develop and execute multi-channel digital marketing campaigns to drive user acquisition and engagement.
• Analyze campaign performance data using tools like Google Analytics, Google Ads, and Facebook Ads Manager to identify trends and opportunities for optimization.
• Optimize ad spend and bidding strategies to maximize ROI and improve campaign performance.
• Collaborate with cross-functional teams, including product, design, and sales, to align marketing efforts with business goals.
• Stay up-to-date with industry trends and emerging technologies in digital marketing to continuously improve campaign strategies.
• Create and maintain comprehensive reports and dashboards to track key performance metrics and provide actionable insights.
• Conduct A/B testing and experiment with new strategies to drive continuous improvement and innovation.
• Work closely with the marketing team to develop and implement marketing automation strategies using tools like HubSpot and Mailchimp.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in performance marketing, digital advertising, or a related field.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics, Google Ads, and Facebook Ads Manager.
• Experience with marketing automation tools such as HubSpot and Mailchimp is a plus.
• Certification in Google Ads or Meta Blueprint is a plus.
• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team.
• Strong problem-solving skills and the ability to think strategically to drive business growth.

🛠️ Keahlian

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